About the course

Neuromarketing: Understanding Consumers Through the Brain and Mind

We explore how neuroscience and psychology inform marketing and how they help us understand consumer attention, emotion, and decision-making. We consider the theories, research methods, and ethical and privacy issues surrounding this field using case studies and how neuromarketing should be used in practice. Topics include: The brain and consumer decision-making, Attention and visual behavior, Emotion, motivation, and biometric indicators, Applications in advertising, design, and pricing.

Course taught in: 10 lessons

Price: 10,000 JPY

Days taught: Thr 16:30 ~ 18:00

Language: English

Apply Now
Course Instructor

Omid Tajeddini

Dr. Omid Tajeddini is a faculty member in Business and Communications at Lakeland University's Japan Campus. His teaching focuses on helping students think entrepreneurially and develop innovative solutions to today’s business challenges. With more than a decade of industry experience as Director of Marketing and Public Relations, he brings real-world insights into the classroom. He has taught at various institutions, working with a diverse range of students from different cultural and academic backgrounds. Passionate about research, Dr. Tajeddini stays up to date with the latest developments in his field and shares cutting-edge findings from recently published studies with his students. He has published extensively in prestigious academic journals on topics including artificial intelligence, strategic management, and business intelligence.