We explore how neuroscience and psychology inform marketing and how they help us understand consumer attention, emotion, and decision-making. We consider the theories, research methods, and ethical and privacy issues surrounding this field using case studies and how neuromarketing should be used in practice. Topics include: The brain and consumer decision-making, Attention and visual behavior, Emotion, motivation, and biometric indicators, Applications in advertising, design, and pricing.
Course taught in: 10 lessons
Price: 10,000 JPY
Days taught: Thr 16:30 ~ 18:00
Language: English